In the time it takes to ride an elevator with a stranger — sixteen seconds — you have the opportunity of a lifetime. You can break the ice and establish rapport with a stranger, introduce yourself and your business in a compelling and memorable manner, model your professionalism, showcase your uniqueness and even get asked questions. It's all done with your elevator speech – that pithy sound bite that positions you as powerful, focused, special, unique, and ready to partner with others for success. Just don't deliver yours in an elevator!

Let's face it, today everyone has  short attention spans. Nobody wants to hear your life story, or read your curriculum vita. All they initially want to know is:

• Who you are
• What you can do for them (not just what you do)
• What is special, different or unique about you, vis-à-vis others
• Whether there's a great fit between their needs, your products and services.

It's all done with your elevator speech. Your challenge: crafting yours to truly reflect your brilliance, sample your style and build bonds with your listener.

Elements of Your Elevator Speech

• Your name
• A tag line casting your profession in an ennobling light
• Emphasis on some benefits, solutions or outcomes of the work you do
• A question to draw out and qualify your listener

Note that you can assemble your elevator speech in a variety of ways. There is no mandated order of delivery.

Cast Your Profession In Its Most Ennobling Light: Tag Lines Tell Your Tale
Your elevator speech needs to be compelling. Use humor, alliteration, rhyme, powerful imagery, surprise or other elements to attract attention of your listener...

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