American Venture:  How would you describe your New Ventures program?
Lane Becker: Remember the Reese's Peanut Butter Cup commercials where a guy eating chocolate bumps into a guy eating peanut butter? That's pretty much what Adaptive Path has done with our New Ventures program: combining product design and venture capital, "two great tastes that taste great together."

AV: So it's an accident?
LB:  Not at all.  The New Ventures program is Adaptive Path's latest initiative but it's been in planning stages for several months.  The comparison illustrates how unique the program is: One that combines venture capital – by way of Bay Area firm, Sierra Ventures – with our proven product design and development services. 

AV:  How does it work, what does Adaptive Path get out of it?
LB:  Each year we choose three or four promising early stage startups or seed ventures and help them work through ideation and design, implementation and subsequent iteration — all in exchange for equity.  Under the partnership, about half of the companies we work with will be from Sierra's portfolio.

AV:  How does this arrangement add value to the capital investment?
LB:  By working with Adaptive Path's New Ventures program, companies can significantly reduce the time to launch a successful product into the market, subsequently adding value to the venture capital investment. 

AV:  So it's about giving Sierra Ventures a strategic advantage over other VC firms?
LB:  Our partnership with Sierra gives both firms a big strategic advantage.  Today's competitive and complex marketplace demands differentiation, and any strategy that gives a company or a product a leg up is invaluable.  By combining our expertise with Sierra's funding and impeccable due diligence we are giving companies and their products a better shot at success.  It's also a natural extension of what we're already doing at Adaptive Path, allowing us to use our proven methodologies to help young companies innovate and use their capital more wisely...

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