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Four Ways to Redefine Sales
 As a salesperson, you're trained to ask customers what they want in terms of your product offerings. That's wise advice. However, if you only ask customers what they want and then give it to them, you're missing the biggest opportunity that has ever come in front of you.
Realize that clients will always under-ask because they don't know what is possible. Think about it…No customer ever asked for a fax machine. They didn't know it was possible to send printed communication via a phone line. No customer ever asked for an iPod. They didn't know it was possible to listen to music without some sort of CD or spinning device. People don't ask for things that they don't know exist.
Technology allows us to do things that were once thought impossible. So for salespeople, while it is important to ask customers what they want and then to give it to them, realize that by doing so you're merely competing with your competitors...
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